In the latest twist of Ghana’s intense fuel price war, GOIL PLC isn’t just cutting prices, it’s feeding and hyping customers in Ashaiman Zongo with free ‘Gɔbɛ’ as part of its battle plan to win market share.
This rivalry with heavy-hitter Star Oil has been heating up for months as companies race to attract more motorists and everyday Ghanaians feeling the squeeze from transport costs. Analysts and media have reported fuel price slashes across major stations, with OMCs pushing competitive pricing to draw crowds.
HERE’S THE REAL PLAY AT ASHAIMAN GOIL:
Fuel Price Cuts: GOIL recently dropped petrol prices to around GH¢9.99 per litre at selected stations, one of the lowest levels seen in years, pushing other companies like Star Oil to respond with their own cut GH¢9.97 per litre
Marketing Meets Culture: At the Ashaiman Zongo branch, GOIL went beyond price by serving customers free exceptional ‘Gɔbɛ’ while they fuel up. This isn’t just freebies — it’s psychological and cultural engagement that makes people stop, share, and spread the news.
Viral Response: Clips and photos of people enjoying their Gɔbɛ while filling tanks are trending in local WhatsApp groups and social feeds, turning a fuel stop into a mini event and giving GOIL an organic promotional boost without big ad spend.
The fuel price floor, a regulatory price minimum has been a point of debate among industry players. Some leaders argue that scrapping the floor could let companies compete even harder on price, which is exactly what’s happening now.
In this context, GOIL’s strategy isn’t random: it’s a smart blend of price aggression and customer experience to chip away at competitors’ dominance while making everyday motorists feel the value immediately.